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Due to last year’s success, the International Welcome Center North, in collaboration with various organizations in the Northern Netherlands, presented a new edition of ‘Be Smart Be International’ in 2017.
‘Be Smart Be International’ is organized to inform companies in the Northern Netherlands about the ins and outs of doing business internationally. This year, it dealt with the topic Online Global Business in particular.
More than 120 visitors attended the event on May 12, which was hosted by Ton Driesen of Resato and Marjolein Wiersma of Stranger Things Have Happened. ‘Be Smart Be International’ included lectures on innovation and export by Professor Dries Faems and on the digital future by Digital Officer in Groningen Nick Stevens.
Visitors could also participate in workshops offered by trendwatcher Gerard Duursma, Marco de Roo of WeChat, Lennart Dekker of Winparts, Gijs Meijer of the Province of Drenthe, and Steven van Duin of SVD Marketing Bureau.
All in all, ‘Be Smart Be International ’ 2017 was another successful edition. We will definitely organize a new one in 2018 and we hope to see you (again) next year!